Ad spend that reconciles
to real revenue, not clicks.

We're the performance marketing team who fix your tracking first, cut the spend that never converts, and tie every ad dollar back to what actually closed in your CRM.

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Why we're different

Most agencies inflate the numbers. We fix them.

When we audit an inherited account, the story is almost always the same: the reporting looks great, but the growth isn't real. We re-baseline against honest conversion tracking, then grow against the truth. It's a smaller number to start — and a real one.

See what your audit would find
Typical agency report
How we report
Brand searches counted as new demand
Brand and generic split so you see real acquisition
The same lead counted three times
One conversion action per real outcome
Platform ROAS shown as actual revenue
Revenue reconciled to your real sales
Wide attribution windows inflating everything
Windows set to reflect your buying cycle

How we work

A process built on evidence

01

Audit the account and the CRM

A line-by-line review of your ads, tracking, SEO and site — cross-checked against what your CRM actually shows closed. This is where most of the wasted spend gets found.

02

Map the market

Where you sit against competitors, what's winning in your category, and the gaps in demand we can go after. Strategy before a dollar of spend moves.

03

Fix the measurement

Before we scale anything, every lead, call and sale gets tracked once and reconciled to your CRM. No inflated conversions, no guessing what actually closed.

04

Build and launch

Campaigns built from scratch around your goals, margins and sales process — not a template copied from another account in a different industry.

05

Optimise against closed revenue

We test and adjust weekly, reported in plain English against what your CRM shows actually turned into revenue — not just clicks or form fills.

Questions

Good to know

It genuinely is. We review your account against our framework and walk you through what we find — the wasted spend, the tracking gaps, the missed opportunities. The findings are yours to keep whether you work with us or not. No obligation, no hard sell.

Only read-only access, and only if you grant it. We never make changes during an audit, and you can revoke access at any time.

We manage accounts from a few thousand a month up to six-figure annual spends. What matters is whether the strategy fits your margins and sales cycle, not the size of the budget.

We reconcile everything back to your CRM. Most accounts we inherit are reporting inflated conversions — brand searches taking credit for existing demand, the same lead counted three times, platform ROAS dressed up as revenue. We fix the measurement first, then grow against what your CRM actually shows closed.

No long lock-ins. We keep clients by delivering results and being straight with them — you'll see that in the reporting from month one.

We're a New Zealand–based agency working with clients across NZ, Australia and the United States, from local trades to multi-location and eCommerce businesses.

Ready when you are

See what your account is really doing.

Book a free, no-obligation Google Ads audit and get an honest read on your wasted spend and missed leads.

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